Heads up to all the MBA's and business PHD's out there : Here's how you really create a business that will be successful over the long term. And it has nothing to do with accounting methods, your current stock price, your current profit, how many meetings and memos you propagate daily, statistical analysis, or anything you learned in our overpriced universities. In fact, it's very simple. Let's look at one single business that uses this model - Chick-fil-A.
From a single small neighborhood deli/restaurant in 1946 to a chain with over 800 stores, $3.5 billion a year in revenue, and a major NCAA football bowl sponsor, Chick-fil-A has and is continuing solid growth. No, it didn't happen overnight, like the "now" generation wants. In fact, it's taken 65 years to get to their present size. So what's their secret, you ask?
1. Honor God. You won't find one open on Sunday. They are deeply involved in donating to and supporting Christian charities.
2. Don't cheapen your product to increase profits. The size of the chicken in their sandwiches will amaze you.
3. Treat your employees like you would like to be treated, so they stay and become "vested" in providing good food and service to your customers.
4. Treat your customers like you would like to be treated.
Yep, simple. Yep, it works. Most American businesses today should take a page out of their book.
Dumb Farmer
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Yeah, great chicken sandwiches but their fries aren't all that good.
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